Project Description


John Deere Government


Most federal, state and local governments go through a bid process to procure products and services. Unfortunately, it’s slow, inefficient and involves reams of paperwork. Which makes it about as pleasant as a paper cut. With the help of some powerful equipment, sharp ideas and eye-catching retouching, we showed our audience a better, and much more satisfying, alternative. Nice and tidy.


Print ads
Digital ads
Direct mail
Tradeshow display


Rick Binger
Josh Fraimow
Filtre Studios
Spade & Heart

Paperwork is tough.
John Deere helps government agencies get through it with ease.

Serving up something as simple as paper in new and unexpected ways got the bureaucrats to take note. And as a result, government sales are up.

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