Project Description
PROJECT
John Deere Government
ABOUT
Most federal, state and local governments go through a bid process to procure products and services. Unfortunately, it’s slow, inefficient and involves reams of paperwork. Which makes it about as pleasant as a paper cut. With the help of some powerful equipment, sharp ideas and eye-catching retouching, we showed our audience a better, and much more satisfying, alternative. Nice and tidy.
ELEMENTS
Print ads
Digital ads
Website
Direct mail
Tradeshow display
Calendar
TEAM
Rick Binger
Josh Fraimow
Filtre Studios
Spade & Heart
![John Deere paper shredder](https://www.bigideya.com/wp-content/uploads/2018/10/John-Deere-paper-shredder.jpg)
![John Deere paperwork ad mock-up](https://www.bigideya.com/wp-content/uploads/2018/10/John-Deere-paperwork-ad-mock-up.jpg)
![John Deere jackhammer](https://www.bigideya.com/wp-content/uploads/2018/10/John-Deere-jackhammer.jpg)
Paperwork is tough.
John Deere helps government agencies get through it with ease.
![John Deere red tape direct mail](https://www.bigideya.com/wp-content/uploads/2018/10/John-Deere-red-tape-direct-mail.jpg)
![John Deere calendar cover](https://www.bigideya.com/wp-content/uploads/2018/10/John-Deere-calendar-cover.jpg)
![John Deere calendar open](https://www.bigideya.com/wp-content/uploads/2018/10/John-Deere-calendar-open.jpg)
![John Deere paper construction](https://www.bigideya.com/wp-content/uploads/2018/10/John-Deere-paper-construction.jpg)
![John Deere paper snowblower](https://www.bigideya.com/wp-content/uploads/2018/10/John-Deere-paper-snowblower.jpg)
![John Deere paper blower](https://www.bigideya.com/wp-content/uploads/2018/10/John-Deere-paper-blower.jpg)
![John Deere paper roadside mower](https://www.bigideya.com/wp-content/uploads/2018/10/John-Deere-paper-roadside-mower.jpg)
Serving up something as simple as paper in new and unexpected ways got the bureaucrats to take note. And as a result, government sales are up.
Have an idea? Let’s talk about it. CONNECT